Optum, Inc.
Eden Prairie, MN
2022 – Present
Principal Design Researcher
Internal consulting across business units · End-to-end research scoping and execution · Qualitative and quantitative methods · Managing multiple concurrent research engagements · Executive workshop design and facilitation
ContributionElevated Optum’s user research practice from a tactical function to a strategic driver of decision-making, demonstrating how early-stage discovery research could help leadership make confident decisions around product direction and investment strategy — demand that led leadership to form a new Design Strategy team, where I led strategic research. Lead end-to-end research engagements for internal clients across a complex healthcare organization, from scoping and methods selection through data collection, synthesis, and translation into experience and product strategy.
- Led end-to-end mixed-method research — three concurrent studies — for an enterprise platform decision affecting 65M+ eligible consumers; partnered with product, design, and data science to turn a strategic directive into consumer-backed experience principles and strategic requirements.
- Saved 10+ development sprints through an early research intervention that challenged prevailing assumptions; partnered with service design to translate findings into an updated experience map and clearer product direction.
- Led early-stage concept research on AI-powered healthcare experiences, rapidly developing research stimuli, evaluating consumer responses, and translating findings into recommendations for long-term product strategy.
- Prevented a $1M+ misinvestment in an AI chatbot feature by combining consumer concept evaluation with organizational workflow analysis, showing that the proposed experience would create bottlenecks rather than reduce effort.
- Designed and facilitated executive workshops across Optum and UnitedHealth Group to drive alignment on strategic decisions — from five-year digital product strategy for Optum’s Care Delivery business to enterprise-wide service transformation.